Business Project Management and Marketing : Mastering Business Markets (9783662485064)
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
Product details
- Hardback | 399 pages
 - 155 x 235 x 23.88mm | 7,332g
 - 18 Jan 2016
 - Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
 - Springer-Verlag Berlin and Heidelberg GmbH & Co. K
 - Berlin, Germany
 - English
 - 1st ed. 2016
 - 142 Illustrations, black and white; VII, 399 p. 142 illus.
 - 3662485060
 - 9783662485064
 - 2,261,234
 
Download Business Project Management and Marketing : Mastering Business Markets (9783662485064).pdf, available at ebookdownloadfree.co for free.
Komentar
Posting Komentar