Business Project Management and Marketing : Mastering Business Markets (9783662485064)

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.

Product details

• Format Hardback | 399 pages
• Dimensions 155 x 235 x 23.88mm | 7,332g
• Publication date 18 Jan 2016
• Publisher Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Imprint Springer-Verlag Berlin and Heidelberg GmbH & Co. K
• Publication City/Country Berlin, Germany
• Language English
• Edition Statement 1st ed. 2016
• Illustrations note 142 Illustrations, black and white; VII, 399 p. 142 illus.
• ISBN10 3662485060
• ISBN13 9783662485064
• Bestsellers rank 2,261,234

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